People

Aaron is a Senior Consultant in Research at SEC Newgate Australia, with over seven years’ experience delivering clear insights across reputation, stakeholder sentiment and issues-based research. 

With a quantitative research background, Aaron works across large scale tracking studies and ad hoc research projects, helping clients understand changes in consumer behaviour, reputation and stakeholder sentiment over time. He is closely involved in the design and delivery of research programs, including questionnaire development, sample design and project management, and is known for his ability to translate complex data into clear, practical insights. 

Aaron has played a key role in the development and ongoing delivery of SEC Newgate’s Mood of the Nation tracker, supporting its creation and helping to shape how sentiment and national outlook are measured and reported over time. 

Prior to joining SEC Newgate, Aaron held research roles at YouGov and House of Brand, where he contributed to both ad hoc and tracking studies across a range of sectors, with a focus on brand performance, audience understanding and communications effectiveness. 

Aaron holds a Bachelor of Business and Commerce (Marketing) from Western Sydney University.